In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B marketing. We talk about exactly how the acquiring trip is currently entirely fragmented and the way that community building can help online marketers retake control of the di

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other realities concerning modern B2B advertising. We discuss how the purchasing journey is now totally fragmented as well as the manner in which area structure can assist marketing experts take back control of the exploration

Mark Donnigan: It's going excellent, Ben. I am so satisfied to be here on your show.Especially provided the importance and the seriousness of the topic we're going to be tackling over the course of this discussion too, which is one that I assume is really under-discussed. One that could if not raise some brows, however might get you some confused l